BoxTops for Education
BOXTOPS FOR EDUCATION
In 1996. General Mills wanted to create a program to help support education and benefit America’s schools – and so, Box Tops for Education™ was born. As part of the initial test program, Box Tops were only available on select Big G cereals, such as Cheerios™, Total™ and Lucky Charms™.
The program was such a huge success that it soon launched on other General Mills products and expanded across the nation. The program now includes brands such as Pillsbury™, Old El Paso™, Green Giant™, and non-food brands such as Ziploc®, Hefty®, Kleenex® and Scott® products and more!
WHEN: BoxTops are collected at points throughout the school year.
CHAIR: Veronica Ponce